Brand affinity and customer retention specialist Affinion International has rolled out the Traveltek iSell, iBos and e-commerce platform to its UK travel operation. Traveltek's global sales director, Peter Whittle, said: "The Traveltek platform provides Affinion with a fully integrated CRM, call centre reservation system, back office administration and responsive design online solution, powering a number of white label websites all in a secure, PCI compliant environment."