Affinitiv: Affinitiv Unveils Revolutionary Customer Data Platform Unifying the Customer Journey for Dealers and OEMs

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv's platform, comprised of 3 core pillars-Customer Data Engine, Marketing & Content Engine, and Rendering & Delivery Engine-powers all aspects of their [...]The post Affinitiv Unveils Revolutionary Customer Data Platform Unifying the Customer Journey for Dealers and OEMs appeared first on AiThority.