AGM: AGM Taps into Power of VR to Launch New Brand for Heineken

With virtual reality rapidly becoming an integral of experiential brand launches, Allied Global Marketing (AGM) has successfully launched an immersive campaign across Dublin to introduce Heineken Ireland's latest product, Birra Moretti Sale di Mare, an unfiltered medium-bodied premium lager. Combining the allure of Italy' serene coastlines with advanced VR technology, the campaign invites customers to [...]