Albert Blog True marketing attribution is enabled by Albert, which allows offline sales to be tied to online marketing

By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing   Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when […] The post True marketing attribution is enabled by Albert, which allows offline sales to be tied to online marketing  appeared first on Albert.