Did you know that the majority consumers are driving a single vehicle for 7+ years? This means car owners are also accepting the responsibility of maintaining their vehicle (i.e. oil changes, tire rotation, break pads) for the duration of ownership in order for it to last those 7+ years. Automotive maintenance also includes protecting the exterior and interior of your vehicle in order for it to remain in good condition for the duration of ownership and to be sound investment for the future.The condition of the interior and exterior of you vehicle are key points in maximizing your return on investment when it comes time to trade in your vehicle. And this is how consumers are viewing vehicle purchases today - an investment.Below are a couple of excerpts from 2 articles I found recently that discuss a new trend in vehicle ownership and the qualities consumers find most important when purchasing a used vehicle."As a greater percentage of car and truck buyers take out longer auto loans, a 2014 (NOV) report from Experian shows Americans are holding onto their vehicles longer.Experian Automotive analyzed the sale of more than 1.1 million vehicles in the first quarter of 2014 and found the average length of initial ownership was seven years and nine months. That's an increase of three months compared to the first quarter of 2012."Source: CNBChttp://www.cnbc.com/2014/11/05/drivers-in-long-ter..."CarStory, a provider of crowd-sourced data and analytics on pre-owned vehicles, surveyed a random pool of participants, ages 18 to 65. These participants were given a list of the Top 25 Used-Car Features that CarStory's data science team found to be in high demand or heavily influential on used car prices, and they were asked to select "must-haves" from that list.The top detail? Vehicle Condition - which got a score of 81 out of 100, according to CarStory's January survey of online used-car shoppers."Top Five List of Most Important Used-Car Details:Condition 81Accident History 77Service History 75Listing Price 74Value of the Vehicle 73Full list can be found here:http://www.autoremarketing.com/trends/features-inf...How is Alex's Automotive Finishes Helping Consumers?The average consumer understands the importance of tending to the mechanics of their vehicle, however, many consumers may not be aware of the importance of maintaining the exterior and interior of their vehicle. With so many products available in the marketplace, it is often difficult for the average person to navigate and know what questions to ask in order to get the results they desire.We feel there is a gap between average consumer's understanding automotive care products and the products themselves. This is where Alex's Automotive Finishes sees the opportunity to fill that gap and assist with guiding the average person in understanding auto care product uses and benefits, and protecting, maintaining or enhancing the investment that is their car, boat, motorcycle, etc. We will continue to add "How-to" videos, in-depth descriptions and any other tools to our website (as it develops) in order to achieve our goal.
