AlgoLift: Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift

San Francisco-based mobile ad network and monetisation platform Vungle has acquired machine learning-based UA platform AlgoLift. The terms of the deal were not disclosed. AlgoLift co-founders Andre Tutundjian and Dmitry Yudovsky will join Vungle, and AlgoLift will continue to work out of its LA office. Vungle expects AlgoLift's optimisation technology will enable its customers to maxi...