Alibaba Group: Tmall Doubles Down on Brand Growth with Expanded Resources

Executives announced at the recent Top Talk event that Alibaba Group's B2C marketplace Tmall is committing "unprecedented strategic resources" to support brands in 2025. The platform's focus on brand growth delivered results in 2024-more than 4,100 brands generated over RMB100 million in annual sales each, while total sales for these brands saw an 18% year-on-year [...]