Alida Blog Rethinking the role of market researchers in the age of AI
How will AI impact market research and insights teams? The research field has been slower than other industries to adopt AI due to security, transparency, and integration concerns. Yet, as demands for rapid results increase and research becomes more democratized across business functions, AI adoption is expected to grow.
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Alida is a Canada-based SaaS platform that offers solutions such as customer experience management and data insights for sectors including finance, healthcare and retail.
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