Alinean Blog When You Rely on Traditional Sales Content, the Party's Over

In a recent blog, we likened a sales interaction to a party. Not only do the elements of a party matter, but the quality of those elements matters even more: the food, the music, the environment, and the conversation. We described how a party that has these elements, but lacks engagement or connection, might resonate with guests - it's impressive, it's interesting, but it has almost nothing to do with those invited to it. It's an exhibition, not an engagement.So how do you get more memorable and engaging? It's certainly about going beyond the traditional... Click here to learn more >>https://lnkd.in/eJ3XmRg