Allant Blog Rethinking the Customer Data Platform
The CDP market is fraught with confusion and misrepresentation. It's no wonder CDPs don't live up to the hype. So how do you fix the mess the CDP market has become? First, we must start by fixing the definition.
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Allant is an Illinois-based marketing platform that offers solutions such as campaign management, data aggregation, and analytics for industries such as retail and media.
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