BrandMaker, a leading innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, today announced it has signed a definitive agreement to acquire Allocadia, a leader in Marketing Planning, Budgeting and Performance Management. The transaction is expected to be completed within the month. Marketing Technology News: MarTech Interview With David Britton, VP Industry Solutions, [...] The post Allocadia and BrandMaker Join Forces Creating Global Marketing Operations Leader appeared first on MarTech Series.
Allocadia is a Canada-based marketing performance management software that offers solutions such as marketing planning and budgeting for various industries.