Allure Blog Digital, Data, and the Age of the Omni Channel

Channel blurring is the catalyst for what we now call "the Omni Channel," or simply a one stop shop whenever and however you want to shop. As retailers adjust course to account for alternative shopping experiences, technology continues to extend the shopping experience, all for the sake of consumer convenience and efficiency.The post Digital, Data, and the Age of the Omni Channel appeared first on Allure, A Christie Company.