Alpha Sirius Blog IT WAS B2B AND B2C - NOW WE INTRODUCE C2B

Alpha Sirius Inc. Dec 6th 2015If you are familiar with e-commerce, am sure you have heard terms like B2B and B2C. B2B refers to "Business to Business", which is transactions and exchange of information between 2 different businesses. For example, a car assembling company (example FORD) does direct business with and exchanges transactions and information with a parts manufacturing company. This started during the early internet days, when businesses could direct connect with each other over the internet for business transactions.Then there was B2C - which is referred to "Business to Consumer", is a type of transaction in which the business sell products, services directly to the end consumer. A typical example is Amazon.com selling its products to the consumers via internet, or a store in a mall selling clothes to walk-in customers.With the advent of smart phones, instant information and plethora of mobile apps and products, now it is possible for a direct interaction and transaction between a consumer/customer and the business. Today it is possible for the customer to interact directly with the business and execute a transaction. Imagine a customer providing a negative feedback on YELP on a restaurant and getting a discount coupon from the restaurant trying to make up for the negative experience. How about a customer posting a picture of a cool dress on her INSTAGRAM and a high end fashion designer store offering her provide the same dress. This is a direct interaction between the customer and the business. Services such as Amazon Affiliates allow website owners to earn money by linking to a product for sale on Amazon.In today's world of social media, big data, instant analytics, business cannot follow the traditional model of making a product ready and trying to sell it to the end consumer. Customers want it instant and want it now. Alpha Sirius, with its extensive experience on B2B and B2C business models has developed a new service line for C2B business model. We have developed multiple end to end business processes, tools, software and IT mechanism, for businesses to incorporate C2B models. The business in this model could be any company planning to buy data/feedback or services from individuals directly.Our models and mechanism, helps businesses to extract and information, data and value from customers directly and incorporate into the business. Because C2B is relatively a new, there are lot of underlying issues that need to be addressed.· Billing and receiving payments - individuals, unlike businesses are not companies without legal entity. They could be in same country or a different country. Hence the challenge of invoicing and payments. Here is where intermediaries like PayPal, Apple Pay and more can be helpful for both the consumers and the businesses.· Breaking the traditional B2C/B2B approach - most of the large scale companies rely on business processes and traditional ERP software like SAP and Oracle for its B2B and B2C models. These systems are old and rigid and provide a challenges for businesses to modify them to incorporate C2B models.· Global Presence - in C2B a business could be interacting and doing business with a person from a different part of the world. The challenges of culture, language and even different currencies come into picture. Alpha Sirius is revolutionizing the C2B business model for large size companies with enhancing and modifying the current end to end business processes, upgrading the IT and software systems to include these processes.With its vast industry and business experince, Alpha Sirius has already built some of the key business processes for C2B model in various industries including:· Retail· Consumer products· Digital and medial publication· Health care and medical As you launch your new journey of C2B, we would love to partner with you.