Source: AlphaScrip Blog

AlphaScrip Blog How to Market Reformulated Pharmaceuticals

There are different reasons as to why a pharmaceutical company might choose to reformulate an existing drug product. Doing so is an vital part of stretching their drug’s lifecycle management strategy within a cost-constrained environment. It is faster and less expensive to bring a reformulated drug to market than a new compound. Drug reformulations generally focus[...] Read More

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