Alpro: Alpro and Tesco team up on 'Alpro-licious' retail media strategy | Mobile Marketing Magazine

Plant-based brand Alpro is working with Tesco and other partners on a campaign to reach around six million shoppers with its various alternative dairy products. The centrepiece is an ad that demonstrates the various ways customers can make their breakfast 'Alpro-licious'. The ad will run across multiple channels including ITVX, Meta, DV360 and placements on Tesco's own website. The creative will also feature on the handsets of Tesco's new 'Scan as you Shop' format, prompting customers of the products available when in-store. The activity will run until the end of October. Danone-owned Alpro teamed up with Wavemaker UK and Tesco-owned customer data science company Dunnhumby on the strategy, which it hopes to target precise audiences with personalised...