Alpro: Alpro-licious targets six million shoppers with first retail media strategy

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!Plant-based pioneer Alpro has partnered with Wavemaker UK and Tesco-owned customer data science company Dunnhumby, on "Alpro-licious", a retail media strategy set to reach around six million shoppers with its various alternative dairy products. As the category becomes increasingly competitive, the campaign will allow the brand, owned by FMCG giant, Danone, to target precise audiences, identified as potential [...]If you want more information Retail Times get in touch! Retail Times - Retail news, reports, analysis & comment