Alpro: Alpro's new land of M*lk believe

Plant-based pioneer Alpro is kicking off a multi-million-pound push to mark the launch of its new oat-based drink This Is Not M*lk. The 'M*lk Believe' campaign is designed to challenge perceptions around the taste of non-dairy alternatives and encourage consumers across the UK to take the plunge and give them a try. It is supported ...This story continues at Alpro's new land of M*lk believe Or just read more coverage at Talking Retail