Altru Labs Inc: Altru raises $1.3M to improve recruiting with employee videos

Marketers are increasingly looking for social media celebrities and influencers who can promote their products with more authenticity (or at least, the appearance of authenticity) than a traditional ad. So Altru CEO Alykhan Rehmatullah wondered: Why can't businesses do something similar with recruiting? And that's what Altru is trying to accomplish, powering a page on [...]