Source: KamCity

Amazon: How To Leverage Amazon For Product Innovation

By Martin Heubel, Amazon Strategy Consultant at Consulterce Most brands treat Amazon as just another sales and media channel. But they ignore that other retailers don't. Whether it's Walmart, Tesco, Carrefour, Lidl, or Aldi, they all watch Amazon closely, using product listings (more...) The post How To Leverage Amazon For Product Innovation appeared first on KamCity.

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Andrew R. Jassy's photo - President & CEO of Amazon

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