Ambergreen Blog Spotlight on Google’s new report: Rising Retail Categories

Since the global onset of COVID-19, wild fluctuations in consumer demand have created new challenges for retailers all over the world. Previous methods to understand and get ahead of changing consumer interests—from Google Trends to social listening and surveys—have continued to inform decisions made on the fly. But these techniques represent a narrow focus, and […] The post Spotlight on Google’s new report: Rising Retail Categories appeared first on DAC.