Amini: AICO Merges eCommerce Division with Marketing Department

Casegoods and upholstery resource Amini Innovation Corp. (AICO) has announced they are merging their E-commerce division into their Marketing Department and the promotion of Denise Salcido to Director of Marketing. Salcido had been promoted to Director of E-commerce in June of 2020 and has been a key member of the AICO team for over 15 years. "It has become more and more obvious to the retail world that on-line selling for all channels is very much a function of Marketing. " said Chuck Reilly, Executive Vice President. Driving quality, creative and exciting imagery as well as developing a database of content is vital in keeping today's consumer engaged on retailer websites. Merging the E-commerce teams into Marketing will establish a dynamic collaboration between the two departments and provide a sales focused approach as we develop future assets" added Reilly."At AICO, our strategy is to help make sure our content is easily understandable on our website, as well as our customers' on-line platforms. This is essential so we can better service today's consumer searching for the AICO and Michael Amini brands." stated President, Martin Ploy.Salcido's promotion in 2020 was preceded by her selection to the 2019 Home Furnishings Business Top 40 Under 40. She also received the AICO Employee of the Year Award in 2015. "As a marketing company, Michael Amini has always had a passion and focus on creating theater." commented Salcido." I appreciate Michael and our leadership's understanding of the role Marketing plays in all sales channels."CEO, Michael Amini added; "It gives me great pride when I see people grow in the company through the ranks. Denise has a good understanding of the importance of detail and how it needs to be presented to today's consumer". About Amini Innovation, Corp (AICO): AICO is an international home furnishings company that manufactures home furnishings and accent product lines of complete case goods and collections, high-fashion upholstery, top of bed designs, and an extended catalog of accent pieces.AICO represents four different brands, including Michael Amini®, Michael Amini® | Jane Seymour LIVING, Michael Amini® | kathy ireland® Home Designs, and Michael Amini® & Jane Seymour , a Design Collaboration.Michael Amini is the founder, chairman, CEO and head designer of AICO.