Annalect Blog Adweek: Omnicom Opens Its Tech Platform to Connect Microinfluencers With Big Brands

Despite their significant impact, microinfluencers - those with fewer than 100,000 followers - face challenges when working with big brands, and coordinating large-scale influencer campaigns remains complex. To help brands tap into the potential of niche creators more efficiently, Omnicom-owned influencer agency Creo is launching a new tool within Omni,...Read moreSource