Press Release: Anthem Marketing : Online vs. In-Store: Price Advantage Continues to Increase for Online Channel

Anthem Marketing Solutions has completed its eighth semi-annual market basket analysis of in-store and online pricing trends for a commonly purchased bundle of consumer products. Consistent with previous studies, 71% of items observed have the same price online and offline; when there is a price difference, online continues to dominate with 72% of observations favoring the online channel and 28% favoring offline.(PRWeb January 20, 2015)Read the full story at http://www.prweb.com/releases/2015/01/prweb12454149.htm