Apester Blog How Enriching Data Management Platforms Can Drive Value to Publishers

You'd struggle to find a digital marketer or publisher that doesn't proclaim to be data-driven. The quality of the data, though, is the key. To be fair, it's hard not to drown in data and sort out the relevant from the irrelevant. This is where a data management platform (DMP) comes in. DMPs are software [...]The post How Enriching Data Management Platforms Can Drive Value to Publishers appeared first on Apester.