Apester Blog How to Prepare for the Rising Importance of Zero-Party and First-Party Data

Earth to marketers: third-party data is dying. Tightening GDPR and privacy regulations in the EU and the USA, alongside browser changes, means your data is not open for sale to anyone willing to pay. Could our personal information not be tech-giant property after all? The bad news is marketers have less access to quick, available [...]The post How to Prepare for the Rising Importance of Zero-Party and First-Party Data appeared first on Apester.