Apester Blog Knowing your audience lets publishers get back in control

Original article can be found here: Inpublishing Article. There is uncertainty wherever we look right now. But some things remain clear, such as the fact that in this evolving digital advertising environment, publishers will win by giving readers what they crave: personal, interactive experiences. And after years of being on the back foot, they can regain [...]The post Knowing your audience lets publishers get back in control appeared first on Apester.