API Blog Lifeboat Drill As A Titanic Metaphor For UHNWIs

A lifeboat drill is a vivid, as well as timely, metaphorical device for urging clients and prospects to action. The seven-question drill in this pre-written article for advisors, which will be FINRA-reviewed, comes in the eleventh year of the expansion, at a time when stocks are hovering near an all-time high. . This brief article for advisor clients asks seven questions designed to quickly surface risks that sink families financially when things suddenly go terribly wrong in the markets and in one's personal or professional life. The lifeboat drill is not a new device for educating consumers about financial planning. It's been illustrated in advisor marketing for decades, using an orange lifeboat or a lifesaver float to illustrate the concept. Here, an elegantly dressed woman standing at the front of a luxury yacht better illustrates the point. The image conjures up the movie "Titanic," to capture a scene inspired by the life of mass-affluent as well as ultra-high net-worth individuals. That nuance is what separates Advisor Products educational marketing for CFA®,CFP®, CPA, or other fiduciaries from the inexpensive less-nuanced marketing registered reps are lining up to buy, driven entirely by cost and treating financial advice like junk food. This article meets an important Advisor Products test: It is not just for lead generation and building your practice, it is also relevant to your existing advisor clients. Writing from this perspective requires a thorough understanding of financial, tax, and investment planning. Advisors are routinely told by writers and consultants that content like this, derided as "canned content," is ineffective but they just want to sell their services and usually don't know about financial, tax and investment planning techniques professionals implement for UHNWIs. Creating FINRA-reviewed articles, videos, social media updates, and presentations for advisors that speak to these two distinct audiences requires years of experience in creating pre-written articles for CFP® and other professionals, in producing a news stream for wealthy individuals who value professional financial advice.