AppBuddy: Validity Acquires AppBuddy

The #1 customer data quality provider and leading B2B grid application vendor come together to dramatically boost growth potential from data for customersCombination accelerates Validity's growth opportunities for sales and marketing buyers in a $260B marketCustomers will be able to extend data quality management directly to all CRM users, resulting in significant improvements in sales rep productivity and effectivenessBOSTON, June 25, 2019 (GLOBE NEWSWIRE) -- Validity, the most trusted name in customer data quality, today announced the acquisition of AppBuddy, the leader in grid-based SaaS applications. The addition of AppBuddy to the portfolio of Validity solutions greatly expands Validity's growth potential across sales, marketing and customer success teams that rely on customer data.Leading enterprise data platforms like Salesforce, Microsoft Dynamics and SAP are the lifeblood for any growth-driven organization. However, the paradigm for how these systems are deployed and used hasn't changed in over a decade, and business users increasingly demand a more intuitive, consumer-grade experience. Over time, the CRM experience gradually degrades in terms of the number of fields tracked and the amount of customization throughout. As a result, most enterprise systems today suffer from poor data quality, bad user experience (UX), low adoption, and broken business processes. The ultimate impact on growth is widespread:Sales reps waste an inordinate amount of time clicking between screens to make simple updates to accounts and opportunitiesExecutives and managers export data to Excel in order to manipulate the data and run the reports they need, andSupporting and evolving enterprise systems becomes slower, more ...Full story available on Benzinga.com