Apptimize Blog Why A/B testing is essential to improving ecommerce sales right now

Apptimize: Mobile Strategy, UX and GrowthThe retail landscape is changing fast and failing to adapt could cost you - just look at the onslaught of retailers closing brick and mortar stores this year from Payless to Dressbarn. An increasing number of consumers are taking their shopping online or on mobile. To survive, retailers have to shore up their online stores [...]The post Why A/B testing is essential to improving ecommerce sales right now appeared first on Apptimize.