Apptopia Blog App Store Search becomes a key channel for Streaming apps amid password-sharing crackdowns

In our recent BRAG Index III with Digital Turbine, Peacock TV caught our attention as it outperformed Netflix, HBO Max, and Disney+ in Q1. Analysis revealed Peacock TV’s big secret to achieving these superior results: investing into App Store Optimization (ASO) and Apple Search Ads (ASA) at a significantly higher rate than the rest of the market.