Brands are more than just logos and taglines-they're living, evolving entities that require careful oversight to maintain consistency and trust. With content being created and distributed across multiple channels, from social media to email marketing tools, keeping everything on-brand can feel like a never-ending challenge. That's where brand governance tools come in. These solutions provide
Aprimo is an Illinois-based marketing analytics platform that offers solutions such as productivity management, content planning and budget allocation for businesses.