ARBA Blog A Refreshing Way to Discover Why People Buy Things
Why do consumers buy things? Why did consumers 'hire' that milkshake? Check out the refreshing view of Clayton Christensen about why most marketers focus on the wrong information. Source: Inc. https://www.inc.com/minda-zetlin/this-brilliant-harvard-professor-will-change-the-way-you-think-about-products.html
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Arba is a provider of data visualization, project and customer relationship management solutions for the financial sector.
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