ARBA Blog Driving Brand Perception via UX Design
An insightful look at how your interaction-design decisions have measurable effects on your users' emotions & how they perceive your brand. Source: Nielson Norman Group https://www.nngroup.com/articles/interaction-branding/?utm_source=Alertbox&utm_campaign=a4fc0e48c0-Tone_Voice_Dimensions_Design_Brand_07_18_2016
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Arba is a provider of data visualization, project and customer relationship management solutions for the financial sector.
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