ARBA Blog Making Your Marketing Organization Agile
Many organizations want to be "agile" & think they're working in an agile way because they've adopted some agility principles. But how can we actually make "agile" happen at scale? Source: McKinsey & Co http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/making-your-marketing-organization-agile-a-step-by-step-guide
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Arba is a provider of data visualization, project and customer relationship management solutions for the financial sector.
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