ArganoKeste Blog Understanding the Digital-First B2B Buyer

https://youtu.be/l2d4d0SivB0 Even before the COVID-19 pandemic upended every aspect of daily life, B2B buying preferences were undergoing a transformation. Starting with the discovery phase, technologically savvy B2B buyers were looking to digital channels to streamline their path to purchase and empower them with self-service functionality. Now that we've been living with COVID for [...]