ARM Worldwide Blog Advantages and Disadvantages for Brands Due to Google AI Overviews

In May 2023, Google made waves in the search industry with the rollout of AI Overviews, a feature that brings AI-generated summaries directly into search results. This system consolidates search information into concise paragraphs, providing users with quicker answers and enhanced content. But, while it has the potential to elevate user experience, many marketers are [...]