Joe Chay was called an idiot on national television - and he couldn't be happier. The owner of Columbus-based Bello Verde and Astor & Black custom men's clothing brands appeared on the Jan. 16 episode of ABC's Shark Tank, a popular reality show where businesses angle for investments from a panel of experienced capitalists. It was a memorable appearance, with Chay leaving empty handed and the panel left a bit exasperated. "The whole experience was one of the coolest things I've ever done," Chay…