If you are in the design industry, I would bet that your firm has attended at least one trade show throughout its history. However (in case you might actually take my bet), I am not going to bet if your firm still regularly attends. Though many view trade shows as valuable, others believe that trade shows may not necessarily offer enough potential to warrant buying a ticket. In this article, I am going to offer three significant points for why you may want to think twice before you avoid the next event.