Authess Blog How to Test for Functional Sales and Marketing Competencies

Sales and marketing are two sides of the same coin. Companies are merging these departments more frequently because the success of one depends so highly on the other. Sales and marketing are interlocking systems. Sales makes contact with potential clients and pitches products and services using the leads, metrics, and brand identity created by marketing. By hiring people talented in the skills essential for both sales and marketing (communication, persuasion, vision, etc.), sales and marketing departments can work more cohesively and effectively for their companies.