Avatar Partners: The current reality of augmented reality

Augmented reality is on the cusp of being one of the technological advances that are all but guaranteed to change our day-to-day behavior. Imagine living in a world filled with "movie magic." A world so packed with computer-generated images, it's hard to tell fantasy from reality. That's the dream, but where are we now, and who is going to get us there first? Here's a quick overview of the state of AR.Surging AR marketAR has already found early use in the $30B digital segment of the home furnishings market with AR applications (aka "Augmented Retail") from many companies, including Ikea, Wayfair, Lowe's, and Williams Sonoma.Continue reading at AdAge.com