Avvir Blog Reality Analysis: Defining a Category

As CEO of Avvir, I spend a considerable amount of time thinking and speaking about Avvir’s positioning.  What kind of company are we, what problems do we solve, and how do we communicate the answers to those questions to our customers, partners and the general public? In my mind’s eye, the answer to the first [...] Read More... The post Reality Analysis: Defining a Category appeared first on Avvir.