Awve Marketing Blog What is a Buyer Persona and Why You Should Create One

Who are you talking to? Most people understand that one of the first things you need to know when you are developing your marketing strategy is to know your target market. A Buyer Persona takes that concept to another level.A Buyer Persona is an in-depth evaluation of your customer (or more importantly, your ideal client). It's a generalized (and fictionalized) character that you create to help you understand your customer better. By building a story, it allows you to dig deeper and understand the path he or she takes before deciding to buy your product or service.