Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and industry-relevant directories, schema markup, competitor analysis, link building, and more. As our LSO services have grown, so, too, have [...] The post How the Yext Spring '18 Release Improves Local Search Optimization appeared first on B² Interactive.