BARC India: BARC India reintroduces Out of Home TV measurement for subscribers ahead of IPL 2023

Right on the eve of the IPL 2023, Broadcast Audience Research Council (BARC) India has announced to its subscribers that Out of Home (OOH) TV measurement will now be included in its weekly currency shared with them. The OOH TV viewership data will now be available to subscribers directly in YUMI for data starting with [...] The post BARC India reintroduces Out of Home TV measurement for subscribers ahead of IPL 2023 appeared first on MediaBrief.