Barilla: Barilla returns to TV screens in 1m ad push

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!Barilla, the number one pasta brand in Italy, is returning to the UK's TV screens this week (w/c 8th April) with a campaign across ITVX, Sky, Amazon, Channel 4 and You Tube. It follows the 147 year-old brand's 4.2% MAT growth in 2024 (source: Circana, 23/3/2024). The £1m investment - the ads will return later this [...]If you want more information Retail Times get in touch! Retail Times - Retail Times, the free retail news website