barkTHINS: Buying barkTHINS, Hershey Invests in 'Snackfection' for Consumer Satisfaction

For bags of broken chocolate bars, Hershey broke the bank. The massive chocolate company announced today that it had acquired the Ripple Collective, which produces fast-growing snacking chocolate line barkTHINS. Hershey has been diversifying its business from being solely confection-focused to offer more healthy snacking options through acquisition and innovation.