Base Blog Why your run rate calculations may be hurting forecasting (& how to solve it)

Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become. If you’re in the midwest, planning your Memorial Day weekend barbecue in January because you expect a repeat of last year’s warm temperatures and clear skies […] The post Why your run rate calculations may be hurting forecasting (& how to solve it) appeared first on Zendesk Sell Blog.