May 10, 2011 - http://www.basketsbyrita.com/, a home grown entrepreneurial pursuit, has successfully designed a business model that responds to an individual's desire for quality, affordability, flexibility and speed. Their consultative approach with each customer brings them back time after time with the confidence that they will receive the special treatment that is so rare in our "big box" world. Returning customers, referrals and corporate orders are contributing to Baskets by Rita's best year yet. Competing in an industry challenged by customer whim and serviced by providers ranging from the impersonal catalogs to the inconsistent hobby based shops, Baskets by Rita remains a standard of success. Every holiday is an opportunity for us to please our customers. Father's day is coming up June 19, 2011, and we are ready. Each year we work hard to design something new and exciting. This year our line up consists of http://www.basketsbyrita.com/Fathers-Day-Beer-Tub-Gift_p ... , http://www.basketsbyrita.com/Fathers-Day-Snack-Food-Gift ... and a http://www.basketsbyrita.com/Hot-Wings-Gift-Basket_p_87.html just to name a few. Our research over the years has shown that Father's day is very much last minute and that dads love food and beverage. So our gifts are a perfect way to say Happy Father's day. We make ever effort to provide great tasting high quality products that will impress and please dads all over the US. The beer gift baskets contain a nice assortment of Colorado Micro brew beers along with what we call manly munchies he is sure to enjoy. This is just an example of how we do business. From their Denver storefront and warehouse, Baskets by Rita is able to greet customers face to face, respond to their calls or fill web requests with a personal touch. In house inventory ranges from a wide variety of baskets and other unique containers to fresh goodies and gifts. Additionally, each basket is custom packaged from an assortment of acetate, ribbon, and special details that personally bridge the gap from the individual or corporation to the pleased recipient. With a defined specialty in unique high quality gifts they are additionally committed to searching out and purchasing Colorado made items as well as incorporating customer branded items, as required. Ms. VanWoerkom exercised her entrepreneurial spirit and purchased Baskets by Rita in 2002. Her corporate human resource skills quickly proved invaluable in running a service business. "I knew that in order to survive we needed to be the best at customer service and in helping our customers take care of their own personal and business relationships." Baskets by Rita is committed to the environment. "We recycle all the boxes we receive product in, when we ship a basket we use brown recycled boxes and we us biodegradable packing peanuts", said Van Woerkom. "It's our small way of helping the environment."