Batch: Batch Raises $5M to Make QR Codes for Instantly Shoppable

Adoption for contactless solutions such as QR codes surged during the pandemic as con-sumers grew more comfortable using the technology that has been around for a number of years. In fact, according to a recent consumer sentiment study, 83% of respondents indicat-ed they used a QR code for the first time after March 2020 with COVID serving as an ac-celerator for retail and technology innovation. This startup is betting that the QR codes will be a dominant part of the retail landscape post-COVID. Batch is a platform that enables brands to offer one-tap checkouts for their products. The startup works with brands to seamlessly integrate QR codes for specific products directly onto packaging or even into ads so that consumers can order the item in less than 10 seconds without a cumbersome checkout process. Currently, the platform will work with any Shopify merchant with plans to expand to support other e-commerce platforms. AlleyWatch caught up with CEO, Founder, and serial entrepreneur JD Maresco (cofounded Citizen app) to learn more about the inspiration for the business, the company's strategic plans, and recent round of funding from investors that include Coatue, Seven Seven Six, Weekend Fund, The Chainsmokers, Shrug Capital, Green Bay Ventures, Scott Belsky, Magdalena Kala, Mike Einziger, Ryan Hudson, Jesse Genet, and Nomo Ventures.