BeautyBooked Blog Keratin 101 with Joseph

Could you please tell me little about yourself and your background in the industry? My name is Joseph Nasser and I am Lebanese. I opened the first Blondi's Hair Salon in 1994. The salon grew to be a neighborhood staple and Blondi's expanded to many more locations around the city. Over the years I have opened over ten salons and spas. My attention to detail and eye for matching proper shades to skin tones is rivaled only by other masters in the industry. My inspiration comes from trend-setting international styles. A few years ago I launched a line of Hair Products called Blondi's NYC, manufactured in my own Long Island Plant. These products are crafted by top chemists and the line is of the highest quality. Blondi's NYC produces its own low-formaldehyde and formaldehyde free Keratin treatments for professional use in salons all over the world. Each product is formulated with only pure, nourishing ingredients. Just one bottle will revolutionize your hair and make you a devotee of Blondi's forever. What type of client would a Keratin treatment benefit the most? The Keratin treatment benefits all hair types and delivers great results. Keratin Treatments have also become very popular over the past few years. Blondi's Keratin Treatment rejuvenates and revitalize your hair, giving a softer, silkier feel that everyone loves. Unlike other treatments, Blondi's Keratin Treatment does not change the color or the texture of the hair. It is important to color the hair before the treatment as the keratin helps seal in your color so it lasts longer. It is a short-term process and the new growth will have the original texture, while the previously treated hair will have much smoother curls or waves. How exactly does a Keratin treatment work? Keratin is one of the most durable proteins in nature and the main ingredient in the outer layer of hair. When applied to hair via products or a longer-lasting treatment, keratin smoothens, straightens and eliminates frizz. The keratin hair straightening technique involves the sealing of hair bonds with liquid keratin. Although, keratin is naturally present in the hair, it is less visible in curly or wavy hair. The liquid keratin is mainly added to cover up the spaces on the hair surface making the hair stronger, smoother and longer. How long can clients expect a Keratin treatment to last? The Blondi's Keratin Treatment lasts for 5 months. It takes about 90 minutes or less depending on the texture of the hair. After the first treatment, the hair is typically less frizzy, the curls are more manageable and the hair looks much healthier. Any following hair straightening treatments will be applied to target the new growth. With each treatment, the keratin makes the hair smoother, silkier, shinier, easier to manage, and resistant to humidity. How can we preserve the Keratin treatment's effects as long as possible? It's mandatory to use sulfate free shampoo for longer results. Avoiding swimming during the treatment is also important as the ocean salt washes away the products from the hair. Blondi's Keratin Formula allows client to wash their hair right after the treatment and achieve the same effect as if they had waited for days. If a client doesn't want to wash it immediately after, we recommend to wash it within 24-hour period. After several keratin treatments, hair is typically more defined with less frizz and flyways. How can curly-haired clients deal with the awkward growing-out phase? Keratin does not change the elasticity of the hair, it's an overlay that weighs down the frizz. Eventually the keratin treatment fades away, which means the regrowth will blend with the rest of the treated hair. What do you recommend for clients who are afraid the treatments will damage their hair? As professionals, our job is to educate the clients and ensure Blondi's Keratin Treatment will benefit them and not damage their hair. The treatment is created to repair and restore damaged hair. For most people it improves the condition of the hair immediately after the treatment and it makes it more manageable. We recommend that everyone gets Blondi's Keratin Treatment as it makes your hair grow faster and healthier.